From 6 to 1 central group website


Digital Strategy & design




About Nipro Europe

Nipro Europe Group Companies is part of Nipro Corporation Japan, a leading global healthcare company established in 1954. With over 33.000 employees worldwide, Nipro serves the medical device, pharmaceutical, and pharma packaging industries.


The Brief

Nipro Group had apart from their corporate website 5 other ‘target group websites’, for Hospital products, PharmaPackaging, Renal Care, Diabetes Care, and Home infusion therapy.

This caused a lot of unnecessary duplicate content and became increasingly harder to manage. These 6 websites also competed with each other for a ranking in the search results, so users had a hard time clicking the right link as well. To get the right information in the right place, Nipro Group asked RCA to structure all the content into a new information architecture with a well-thought-out content strategy. All of this combined with a total digital rebranding.


Framing the problem

First of all, we inventoried all of their content and performed user research which resulted into persona's, top tasks, sitemaps & wireframes.

Audience workshop with persona's as output

Gathering all content

Expertises sitemap



Design Progress



The Solution


Full homepage

Product detail

About Nipro

Inspire detail

Expertises overview

Mega menu

Careers overview

Products overview