Digital Strategy & design
About Nipro Europe
Nipro Europe Group Companies is part of Nipro Corporation Japan, a leading global healthcare company established in 1954. With over 33.000 employees worldwide, Nipro serves the medical device, pharmaceutical, and pharma packaging industries.
Nipro Group had apart from their corporate website 5 other ‘target group websites’, for Hospital products, PharmaPackaging, Renal Care, Diabetes Care, and Home infusion therapy.
This caused a lot of unnecessary duplicate content and became increasingly harder to manage. These 6 websites also competed with each other for a ranking in the search results, so users had a hard time clicking the right link as well. To get the right information in the right place, Nipro Group asked RCA to structure all the content into a new information architecture with a well-thought-out content strategy. All of this combined with a total digital rebranding.
Framing the problem
First of all, we inventoried all of their content and performed user research which resulted into persona's, top tasks, sitemaps & wireframes.
Audience workshop with persona's as output
Gathering all content